Playtech Launch Dedicated Live Casino For Betfred

July 20, 2018

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The UK-based gaming provider Playtech have launched a new live casino which will only be playable on Betfred’s online casino.

The live casino will feature both live roulette and live blackjack and will be hosted from Playtech’s studio in Riga, Latvia. The dealers will wear specially-designed uniforms and it will Betfred’s first ever dedicated live facility.

Betfred currently already offer live roulette and live blackjack along with live baccarat and live poker that are both playable on desktop and mobile, yet until now, none of the tables have been exclusive to the Warrington-based operator.

“With our new bespoke live casino studio, we wanted to create something really special for our players, and we’re confident that the finished product will exceed their expectations,” said the managing director of Betfred, Rakesh Chablani.

“This is a major achievement that we believe will be a game changer for our live casino product.”


Betfred announced an extension to its contract with Playtech in 2017 which runs through until 2020.

Playtech, who are based in London, have been partners with Betfred since they launched their online casino in 2004.

“Betfred has been a key partner for us for over ten years, and we’re delighted that we can now extend that partnership to delivering a dedicated live casino space,” said the chief operating officer of Playtech, Shimon Akad.

“We’ve significantly invested in live casino in recent years, particularly with the development of our 8,500 square metre studio facility in Riga, and we’re confident Betfred will also reap the benefits of investing in the expansion of their live offering.”

Playtech were founded in 1999 and offer over 600 games including Blackjack Switch and American Roulette plus a load of franchise games including Little Britain, Monty Python and Gladiator along with products on behalf of DC entertainment like Man of Steel, Batman, Green Lantern and Superman.

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