Paddy Power To Donate To LGBT Charities During World Cup
June 14, 2018
Paddy Power have announced that they will donate £10,000 to LGBT charities every time a goal is scored by Russia throughout the World Cup.
The move from the Irish bookmaker is designed with the intention of challenging prejudice on and off the football field, to support footballers coming out, and to fund educational programmes.
The Russian government have been criticised for their homophobic stance ever since they passed the “gay propaganda law” in 2013.
“Given they invented Russian Dolls, you’d be forgiven for thinking Russia wouldn’t have an issue with women being into other women,” read the Paddy Power statement. “Likewise, their appreciation for bears is one shared around the world by the LGBT+ population, so it really is astonishing that they have not used their stewardship of this tournament to champion LGBT+ inclusivity.
“As a result, we’ve stepped in to help. When Russia Put-in a goal, we’ll Put-in £10,000 to Attitude magazine’s Foundation, who will use the funds to make football more LGBT+ inclusive.”
The initiative has been supported by a number of LGBT celebrities including Caitlyn Jenner, Christopher Biggins, Nigel Owens and Jordan Nobbs.
Paddy Power have also stated that they will donate a minimum of £50,000 if Russia fail to score at least five goals.
“When Paddy Power approached us with this idea we leapt at the chance,” said Darren Styles from the UK’s best-selling gay magazine Attitude.
“The World Cup is meant to be about inclusivity, but thanks to the hosts – and those who chose the hosts – this tournament (and the next, in Qatar) is taking place in a nation with laws that discriminate against the LGBT+ population.”
Russia begin their World Cup campaign today against Saudi Arabia and they will also play Uruguay and Egypt in the group stage.